Starting out

What happens when we take on your brand identity

1

First conversation and brief

You tell us about your organisation and what's prompting the change, whether that's a new venture, an acquisition or a long overdue refresh, and we put the brief in writing.

2

Research and visual direction

We look at your market, your competitors and the material you already have, then bring you two or three directions for the identity to react to before anything is fixed.

3

Logo and identity development

We refine the chosen direction into a full identity, drawing the logo, setting the colour palette and typography, and testing the system across the applications you actually use.

4

Delivery of guidelines and assets

Everything is handed over as a set of working files and straightforward brand guidelines, so your team and any printer or developer can apply the identity correctly from day one.

What we make

The identity work we carry out for clients